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Social media has seen a boom in recent years, radically changing the relationship between customers and businesses! Consumers today like to stay up to date with their favorite brands and interact with them. They want to feel like a part of their international development.
And so many companies have risen to the challenge. Effective use of social networking sites is no longer a matter of choice. It is a matter of survival! And this strategy means taking into account cultural differences to target markets individually!
Global communication through social media is a tricky and delicate art. When it comes to effective international social media strategy, lots of businesses make mistakes, and these sometimes have a very high cost.
Often, companies make the mistake of not adapting their communication strategy to cultural differences. However, what works on one market may not work on another. For example, the English market needs a very different approach to the Russian market.
Because every country is different. So international business strategy needs to work with these differences. Remember that social network use and habits vary between countries, so each target market needs a different social media strategy.