In 2007, LISA (Localization Industry Standards Association) put the potential return on investment for website translation at $25 for every dollar spent.
This number may appear a little exaggerated. It is, however, a realistic estimate, given the substantial financial returns generated. A website translation executed by a serious and competent agency enables you to:
- Break into new markets.
- Increase the visibility of your company abroad.
- Maintain your brand image.
It goes without saying that the ROI mentioned above is an average. Your own ROI will depend on several factors, including the:
- Target markets.
- Selection of agency to translate or localise your website.
If your website has been translated by a poorly qualified agency and your ROI leaves a lot to be desired, we can carry out an analysis of your site in order to pinpoint any possible issues.
For further information, please visit our Multilingual Website Analysis page.