WEBSITE TRANSLATION SERVICES

Dedicated to providing our clients with customised support, we take the time to analyse your aims prior to getting started on the translation of your website. This enables us to offer you a tailor-made service that is specifically adapted to your needs and issues. For example:

• To increase the visibility of your website overseas, we implement a sound international SEO strategy.
• To improve your website's conversion rate in foreign markets, we can offer you a blend of high-quality translation and a multilingual A/B testing methodology.

Below is how we set about improving the visibility and conversion rate of our clients' websites:

1. Consultation with the client
   The purpose of this discussion is to ascertain the client's expectations, motivations and aims.
   
   
2. Keyword audit
   The aim of this semantic research is to identify the main queries submitted in local search engines. This is a critical step in the website localisation process, because it can considerably increase the visibility of a company abroad.
   
   
3. Text translation/adaptation
   The website content is adapted according to keywords identified during the audit. This will not be a straightforward translation, but rather an adaptation to increase the visibility of the website on search engines. It is possible that some parts may have to be completely rewritten to match up with the search intentions of the target audience.
   
   
4. Adaptation of visuals
   The website's visual components should also be adapted to the social-cultural sensitivities of the target audience.
   
   For example, some colours have a negative connotation in certain cultures, while some images have the potential to shock in others.
   
   The translation of ALT tags is also of the utmost importance when it comes to search engine optimisation in the target market.
   
   
5. Adaptation of other components
   There are other components of the website that also need to be adapted to the socio-cultural sensitivities of the target audience, such as currencies, payment methods and legal notices.
   
   You will find a comprehensive list of components to adapt on your website in our free checklist, which is available HERE.
   
   
6. Review by experienced linguists
   The translation is reviewed by an experienced third-party linguist, so as to ensure its quality.
   
   
7. Quality assurance
   Prior to delivering the translation to the client, Beelingwa applies strict quality controls. For example, we check that all hyperlinks redirect the user to the right page, and in the right language.
   
   
8. Delivery
   The website translation is delivered to the client.

By entrusting the translation of your website to Beelingwa, you can rest assured that your website will be well ranked in foreign markets, due to the following actions:

• Keyword audit
• Optimisation of translated content and tags in accordance with the results of the keyword audit
• Specific netlinking campaign for your target market on request

Our extensive network of translators enables us to cover the vast majority of languages spoken in the world.

Translating a website is a real investment. We would advise you to select the service provider that will offer you the best return on investment (ROI), rather than the cheapest.

You should also make sure that your service provider is equipped with the necessary knowledge of international SEO to make your website more visible overseas, and consequently convert more visitors into customers.

Selecting your language service provider is a crucial step in your international expansion strategy. For more advice on this topic, please download our free checklist. 

This is how we set about providing our clients with professional quality website translations:

Translator selection
We methodically select our translators via a rigorous aptitude test. In addition, all of the linguists involved in website translation have in-depth experience in international SEO and website localisation.

A results-oriented approach
Before getting the ball rolling on a website translation, we take the time to understand our clients' aims and expectations, so that we can offer a tailor-made service.

Keyword audit and international SEO strategy
Our translation and adaptation work is founded on a comprehensive keyword audit and a sound international SEO strategy implemented beforehand.

Quality assurance
All of our translations are reviewed by a third-party linguist. Before any website translation is delivered, we carry out thorough quality controls.

Translating your website into other languages will help you to achieve the following objectives:

1. Target a broader audience
   Translating your company's website enables you to speak to a whole new audience that would not have heard of you otherwise...and that would have probably turned to one of your competitors. In short, you will earn a share of the market that would otherwise been out of your reach.
   
   
2. Gain the trust of your customers
   According to a Common Sense Advisory survey, "55% of consumers only purchase from websites written in their native language". Indeed, customers have more confidence in a website that is available in their own language, and in order to sell on the Internet, building trust with your visitors is fundamental.
   
   
3. Improve your SEO
   Search Engine Optimisation (SEO) is one of the major techniques used to attract customers to your website. To draw in foreign customers, It is essential to put an international SEO strategy in place: keyword audit specific to new target markets, meta title, meta description, ALT tags, etc.
   
   
4. Increase your conversion rate
   A well-translated website can significantly increase your conversion rate: a greater number of foreign customers will place an order on your site or contact you to obtain further information. Conversely, a poorly translated website could have adverse consequences for your conversion rate.
    
5. Stand out from your competition
   Translating your website will help to give you an edge over your competitors, who will only be operating in your domestic market.
   
   
6. Increase your revenue
   According to a European Commission study, "56 % of consumers regard the factor of price to be less important than being able to access a website in their native language". Your website will be more visible abroad; users will put more trust in you and your conversion rate will therefore be greater. Consequently, your company's revenue will increase (as long as your website has been translated by a serious agency). 

We work exclusively with native-tongue translators with at least 10 years of experience.

The recruitment process at Beelingwa is extremely strict. We only work with translators who have received the highest scores in our aptitude test.

Our website translation linguists have in-depth knowledge of international SEO and web localisation.  

When it comes to translating your website, you can opt for:

• Translation of the original files (HTML, PHP, XML, etc.). We'll send translated files back to you in your chosen format.
  
  
• Translation within your own CMS (Wordpress, Drupal, Joomla), by providing us with the necessary access.
  
  
• Translation of your website in Word format.

Using Google Translate is probably the worst possible option for your website, because machine translation is not sufficiently advanced yet to furnish you with professional quality translations.

When you choose to use this type of tool, you run the risk of:

• Damaging your company's credibility and brand image.
• Being poorly ranked by search engines in other countries.
• Worse still: a poor translation could have adverse consequences for your website within your domestic market. A website translated by  a machine translation software programme will not instil confidence. Foreign visitors will quickly abandon your website, which will automatically increase your bounce rate; Google penalises websites with an elevated bounce rate.

If your budget is too low, it would be advisable to postpone the translation of your website to a later date.

In 2007, LISA (Localization Industry Standards Association) put the potential return on investment for website translation at $25 for every dollar spent.

This number may appear a little exaggerated. It is, however, a realistic estimate, given the substantial financial returns generated. A website translation executed by a serious and competent agency enables you to:

• Break into new markets.
• Increase the visibility of your company abroad.
• Maintain your brand image.

It goes without saying that the ROI mentioned above is an average. Your own ROI will depend on several factors, including the:

• Target markets.
• Selection of agency to translate or localise your website.

If your website has been translated by a poorly qualified agency and your ROI leaves a lot to be desired, we can carry out an analysis of your site in order to pinpoint any possible issues. 

For further information, please visit our Multilingual Website Analysis page.

The answer here is simple: absolutely everything, including non-visible components (meta title, meta descriptions, ALT tags, etc.).

A website that has been completely translated will have a better conversion rate and greater visibility.

To make sure you don't forget anything, you can download our free checklist.

We've got some good news for you! We have put together a free checklist and in-depth articles on best practice related to translating or localising a website.

The checklist and articles can be accessed by clicking HERE.

Please ask your question using the form below. We'll get back to you as soon as we can (within 24 hours at the latest).

The price of a website translation varies according to a number of criteria:

• Number of words
• Number of webpages
• Subject matter
• Urgency
• Translation process
• File format

To get a free, no-obligation quotation, please fill in the form below. 

Our prices are always quoted as being exclusive of VAT. 

To obtain an exact quote (to the nearest penny), you can contact us by clicking HERE.

All our invoices are due for payment within 30 days of the date of invoice.

On average, a professional translator can handle around 2,000 words.

For large projects featuring a significant number of words, this timeframe can be reduced by assigning the task to a team of multiple professional translators.

The turnaround time will obviously depend on various factors. To get a more accurate idea of timings, we would recommend that you download our free translation project planner.