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So, you’ve defined your target markets using international market research! You’ve implemented everything that’s needed to take your business abroad, but… you don’t have customers knocking your door down. Don’t panic: this is normal! This new market isn’t familiar with your business and your brand.
Now, it’s time to increase brand awareness internationally and promote your business to your new target customers!
Choose your translation agency with care, because a bad translation could damage your company image and stop foreign consumers from trusting you..
To connect with your new target customers, make sure you adapt your… COMMUNICATION CHANNELS . Remember: different markets use different social networks.
Make sure you appear on the most popular search engines in your target market, and that you rank well for your target customers’ most frequent SEO keyword searches.
It has never been more true! It is vital to produce regular, high-quality content in the language of your target audience, because it helps you become an authority and improves your search engine ranking in your new target market.