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Website optimization is essential to attract new qualified visitors. To ensure that your international SEO strategy is productive, your website keywords must not be translated literally. In fact, your international SEO campaign must be the product of keyword research to find out exactly what keywords internet users in your target market search for.
Google isn’t the preferred search engine in all countries. For example, Baidu is the top choice in China, whereas Yandex dominates the Russian market! These search engines use different algorithms, so you need to adapt your international SEO strategy for website optimization in different markets.